Behind The Lens
“Life is like a camera. Just focus on what’s important. Capture the good times. Develop from the negatives, and if things don’t turn out just take another shot.”
I’m Zia Bradley, a multifaceted creative and marketing professional originally from Jacksonville, FL, with a passion for turning bold ideas into beautiful, strategic visuals. With a Bachelor of Science in Public Relations from Florida A&M University and a Master of Science in Integrated Marketing & Management Communication from Florida State University, I’ve blended my love for storytelling with my talent for visual artistry to help brands grow, connect, and leave lasting impressions.
Over the past 8+ years, I’ve built a career rooted in digital storytelling, content creation, and design. I’ve worked with a diverse range of clients across industries, including Bacardi, Maker’s Mark, Courvoisier, Pepsi, Def Jam, Serenity Restaurant & Lounge, Dream Marketing Group, Athlytic, Daysnatchers, Dans Le Groove, and Secret Sessions LA. Whether I’m managing social media accounts, directing photo/video shoots, editing and creating content, or launching multi-platform campaigns, I’m driven by the belief that powerful visuals and intentional strategy can transform how people see and experience a brand.
What started as a hobby shooting content for local entrepreneurs, artists, and models has evolved into a full-fledged creative career. I relocated to Los Angeles in pursuit of my ultimate goal: to merge my PR and marketing background with my creative skills to produce innovative campaigns, events, and experiences that resonate with real people.
From Adobe Creative Suite and Figma to CapCut and content scheduling tools, I use every tool in my arsenal to create, collaborate, and connect. My style is rooted in collaboration, adaptability, and a people-first approach because great work is built on great relationships.